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Custom websitesNovember 6, 2026 · 9 min read
Website Redesign: How to Preserve CRM and Email Integrations
The new website looks better and the form displays a thank-you message, but the sales team never sees the enquiry. Or a customer who unsubscribed starts receiving newsletters again. A redesign needs more than copied forms. You must preserve their CRM connections, email preferences and a traceable transition from the old website to the new one.Read article →Business Forms: Requirements, Validation and Completion Measurement
A form should help customers complete a specific task. Start with the reason for every question, then design entry, recovery and confirmation. A shorter form is not automatically better, and a green message does not prove that a request was accepted. This guide helps you prepare the brief, accept a working solution and monitor its outcome.Website structure and information architecture: helping people find their way
A useful website structure helps visitors understand where they are, what they can find and where to go next. It starts with customer tasks rather than your organisational chart. Here is how to audit content, name sections, evaluate navigation and change an existing website without losing the paths that customers rely on.Website accessibility: why every user should be able to take part
An accessible website lets people find what they need and complete a task without unnecessary help from someone else. A readable homepage or a high automated score is only part of the picture. Check the entire enquiry, booking or purchase, including errors and confirmation. Start with the most important journey, fix barriers at their source and repeat the process when the website changes.Business website copywriting: How to write copy that sells
Business website copy should help people make a decision: identify a suitable service, understand the conditions, check your credibility and take the next step. One memorable slogan cannot do all of that. You need pages that work together to answer the reader’s questions. Here is how to plan, write, test and maintain them.Website maintenance and updates: what monthly care should include
Monthly website care should help customers complete important tasks and give you a tested way to recover when something fails. A list of updated plugins and a green uptime indicator are not enough. You need to know who handles incidents, what gets tested, how data is restored and which requests count as new development. Here is how to define the service, assess its reports and compare proposals by their actual scope.Website images and media: formats, compression and lazy loading
A fast website does not need every image immediately, but it does need its main image on time. Start with appropriate dimensions, compare AVIF and WebP without losing essential detail, and defer media visitors are unlikely to see yet. Quality, timing and the file actually delivered all matter. Changing an extension or enabling lazy loading everywhere will not solve the whole problem.Ecommerce Search: Why It Matters and How to Improve It
A customer searches for a product you sell, but your store says it cannot find anything. Or it returns dozens of items without making the right one easy to identify. Good search connects the words customers use with the products in your catalog. Start with real queries, accurate product data and understandable results. A more expensive engine or an AI label cannot replace these foundations.Testimonials, case studies and reviews: build trust with evidence
A testimonial should help a customer assess the risk they feel before buying. A familiar logo, a positive quote and a detailed case study do different jobs. Putting them all on a references page does not guarantee that visitors will find the answer they need. Here is how to choose useful evidence, collect specific feedback, describe outcomes accurately and put the right proof beside the decision it supports.Next.js, Astro or another framework: choosing a business website stack
Astro is a strong candidate for a content-focused business website with a few interactive features; Next.js often suits a larger React application. Neither automatically delivers speed, search visibility or an easy publishing process. The implementation, CMS, hosting and maintenance team matter just as much. This guide shows what to ask for in a proposal and how to tell whether a technology choice serves your business or mainly reflects the supplier’s preferences.Multilingual company websites: Structure, hreflang and translation management
Your main website advertises a new service, a regional page still promises the old package, and the enquiry form sends its confirmation in the wrong language. A multilingual website needs a content structure and an update process that work together. Translation alone cannot provide either.Form design: Validation, error states and autofill that help people finish
Someone completes an enquiry form, presses Submit and loses half their answers. Another customer enters a valid international phone number and gets an unexplained rejection. A useful form supports completion and recovery, including when the connection fails.Forms people complete: Design, validation and confirmation
A customer fills in a form, clicks the button and cannot tell whether their enquiry arrived. Another gets stuck because their phone number contains spaces. A useful form needs clear fields, proportionate checks and an unmistakable ending. Design them together.Black Friday and Christmas 2026: What to check in your online store this October
A customer pays, but the order still appears unpaid. Two shoppers buy the last item. A collection-point selector will not work on a phone. These problems deserve attention before the next promotional banner. October 2026 is the time to test the whole order journey, fix gaps and agree who will respond when something fails.B2B ecommerce: Customer pricing, payment terms and repeat orders
A trade customer emails a spreadsheet, a salesperson looks up their agreed prices, and accounts checks whether they can buy on credit. The same work happens again next week. A B2B store can shorten that process when your trading rules are built into ordering. A company registration form and a catalogue-wide discount are only the beginning.How a UX audit turns friction into a practical improvement plan
A UX audit should explain where people struggle, why the problem matters and what to change first. A collection of screenshots with subjective design comments is difficult to act on. The useful outcome is a traceable improvement plan connected to real tasks, supported by evidence and clear enough for the delivery team to implement.Website redesign: when to change and how to plan the SEO migration
Your website may look dated while still bringing valuable enquiries. It may also look modern while making customers abandon a form or struggle to find a service. A redesign needs a specific reason for change and a plan to preserve the parts that already work.Shoptet, Shopify, WooCommerce or custom: which fits your store?
Shoptet, Shopify, WooCommerce, and custom ecommerce can all produce an attractive store. Their differences appear in the orders your team handles, the markets you serve, and the changes you need later. Compare those operations before choosing a theme or a headline subscription fee.Cookie consent without losing the customer or their form
A visitor starts filling in a quote request, opens cookie settings, and loses everything when the page reloads. Another clicks Reject, but advertising tags still fire. Both failures come from treating the banner as a separate decoration. Consent needs to work with the page, the scripts, and the task the visitor came to complete.Mobile first: why good websites start with the phone, even when half your traffic is desktop
Worldwide, a little over half of all web pages are now opened on a phone. In Europe and the US, desktop still holds its own. Good websites are designed starting with the phone anyway. A small screen shows you what actually matters, Google ranks the mobile version of your site, and a mid-range phone exposes every unnecessary script. Below: what mobile first actually means, how to design a site this way, and when you’re better off starting with the desktop.The Anatomy of a Landing Page That Converts: 10 Parts That Turn Clicks into Leads
Your ad gets people to the page. Whether they become customers depends on how that page is built: what they see first, how many fields they have to fill in, how fast it loads on a phone and what happens after they hit submit. We have broken a landing page down into ten parts. We show what belongs in each, how to build it and where people usually get it wrong. The numbers come from studies you can check, and the legal rules from EU law and the Czech and Slovak regulators.UI vs UX: Why Beautiful Design Isn’t Enough When Users Get Lost
A website can look fantastic and still leave people unable to find the pricing page, the contact form or the button they came for. UI is how it looks. UX is whether people get where they’re going. We explain the difference in plain English, show why polished design can hide real problems, and walk through how to measure whether visitors get lost on your site, even without a big research budget.Shopify vs. custom ecommerce: when does building your own store pay off?
For most online stores, a SaaS platform like Shopify is the right call. Custom code only starts paying off once the platform’s limits cost you more than building and running your own would. In our model of a mid-size store, the custom build didn’t break even until year five. If your team isn’t losing hours to manual work around the platform, SaaS stays cheaper the whole way through.Website Content Checklist: What to Prepare Before Your Web Designer Starts
A new website can be designed and built in a few weeks. Without the copy, photos and pricing, though, the project stalls, no matter how fast your developer is. Website content is the part nobody else can do for you: what exactly you offer, to whom, at what price and why a customer should trust you. This guide shows how to prepare content for a website step by step, from the goal of the site to copy and photos, legal pages, cookies and redirects from your old URLs. A timeline shows when your designer needs each piece, and there’s a checklist at the end.Why a Pretty Website Isn’t Enough: How to Build a Website That Actually Sells
The new website looks great, everyone compliments it, and the phone still doesn’t ring. Design shapes the first impression, but something else closes the sale: an offer people understand within seconds, fast loading on mobile, pricing and proof that you can be trusted, and a path to getting in touch with nothing in the way. Here is what the research says, from eye tracking to lead response times, plus a checklist you can run on your own site today.Web Developer Disappeared? How to Take Back Your Website, Domain and Code
You paid for the website. But only your developer has the admin password, the domain is registered in their name, and they haven’t answered an email in a month. It’s a common situation, and it can be fixed. Here’s what to take back first, what the rules allow, how to find out what your site is built on, and what to do the moment you have access.Custom website development: benefits, costs and a 9-step guide
A custom website isn’t a luxury for big companies. It’s a website where you know exactly what’s inside and why. Nobody else chose the template, the plugins or how fast it loads on a phone. Here’s what custom code really gets you, when it isn’t worth it, and how a custom site is built step by step, from the first pixel to measuring results.Why WordPress template websites become a trap for growing businesses
A WordPress template is a cheap, fast way to get online. The trouble starts when the business begins to grow. Every new plugin adds another licence, another update and another way into your site. The website that was meant to save money starts costing money instead. Here are five traps that growing businesses with template sites commonly fall into, and when WordPress is perfectly fine.Share this page
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