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SEOSeptember 28, 2026 · 25 min read

The 3-Second Rule: Why the First Moments Make or Break Your Website and App

The 3-second rule says that within roughly the first three seconds, visitors decide whether to stay on your website or app, or leave. Two things have to happen in that time: the page has to load, and people have to understand where they are, what they’ll find and what to do next. If either one fails, most people simply hit Back and click somewhere else.Read article →

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